PLENG

Rebranding of Cambodia’s first streaming music app (originally called Smart Music and belonging to Smart Alexia group).

The company wanted to appeal to a new demographic - Cambodia’s urban youth - and have a clearer brand identity. This image overhaul included their new name, a brand logo, and a new brand visual identity.

Branding

Client : Smart Alexia

Pleng logo visual gradient background
plang logo explanation khmer language
process pleng letter p plus music note
pleng icon old and new
screen view app pleng
screen view music app pleng
name card pleng